MUSCLE MAKER GRILL

The franchise Muscle Maker Grill was started in 1995 by Rod Silva, with the simple mission to serve great food with your health in mind. MMG has gone from 15 locations in 2009 to over 50 in 2011, with ESSENTIAL providing Social Media Marketing, Brand and Online Reputation Management, Social Media Monitoring, Video Production, Rebranding, Website Design, Devolopement and Maintenance, and multiple ad campaigns.

AD DESIGN / CAMPAIGN CREATION

SOCIAL MEDIA MARKETING

The ESSENTIAL Social Media campaign for MMG focuses on interaction, engagement and creating brand advocates. ESSENTIAL's full time approach enables immediate response, constant brand buzz, consistent sharing, liking and re-tweeting. Not only is social media used to directly interact with the millions of Muscle Maker Nation fans, but also as a successful customer service tool. Hash tag's like #MuscleMakerNation brand each tweet. We always keep the voice of the brand healthy, funny, approachable and personal.

Sample Interactions below.

NY GIANTS Kevin Boss, one of the athlete /celebs / influencers we interact with through MMG.

CONTENT CREATION / BRANDED ENTERTAINMENT

ESSENTIAL created, produced, shot and edited a 40 episode series called MMG TV. With over 500,000 veiws in less than 1.5 years the content serves as "evergreen" branded content for MMG. The series has 2 sub shows; "Success Stories" - profiles of indiciduals who have lived the MMG lifestyle with successfully; and "On Location", profiles of locations and franchisees./p>

ONLINE REPUTATION MANAGEMENT

We find it absolutely key to listen to what the customers are saying, as they are the most important people and always right (almost). So we monitor all digital chatter online and have successfully removed, countered and "serviced" over 100 separate cases on blogs, social business guides, and social media networks. For example, a healthy blogger with a large following blogged about an expired product she bought at a location; we then commented back apologizing and asking her to come in for a free smoothie, she in turn blogged how great MMG customer service was and she and her followers became advocate's not antogonist's.

For a detailed case study email info@EssentialHD.tv