MULTITOUCH 

The Finnish firm MultiTouch Ltd. provides interactive multiuser displays and software platforms. Multitouch displays are Full HD LCDs, stackable into any size table or wall and support multiuser environments. MultiTouch products are currently in use in more than 40 countries around the world. 

New Market Strategy

ESSENTIAL and Marko Albrecht were brought in by renowned new media PR company Chris Pfaff Tech Media to spearhead the USA launch for the high-tech ultra-cool touchscreen TV and software product Multitouch. ESSENTIAL coordinated and produced sales, product demonstrations at conferences across the USA - targeting Military, Government, TV and Entertainment companies; culminating in a 2 week long "sales road trip" from NYC to VA to NC to Atlanta.